A 12-part Webinar Series
With David Holdstock, GISP and CEO of Geographic Technologies Group
Geographic Technologies Group (GTG) is committed to advancing the science of location intelligence and geospatial technology. We want to inspire, we want to push the envelope, break through boundaries, solve problems, and introduce a new kind of decision support. We want to go beyond location intelligence. To plan, design, build, implement, transform and maintain. We want to use spatial information to empower understanding, influence the decision-making process, offer new insights, reveal new data relationships, predict events, engage and educate the community, and solve problems of the future. The ultimate outcome is a smarter, more resilient, and sustainable government.
About Your Host
Mr. David Holdstock, BA, MS, a geographic information systems (GIS) Professional and Chief Executive Officer (CEO), co-established and incorporated Geographic Technologies Group, Inc. in 1997. Mr. Holdstock is a GIS practitioner and a leading expert in developing enterprise and sustainable GIS strategic implementation plans for towns, cities, and counties. Over the past 25 years, Mr. Holdstock has planned, designed, and coordinated the adoption and implementation of GIS technology for over 300 local government organizations. He has published many articles on GIS strategic implementation planning for local government. David has conducted hundreds of workshops, seminars, and discussions on GIS implementation. David has been keynote speaker in Wyoming, Colorado and Florida. David has published two books on GIS strategic planning including Strategic GIS Planning and Management in Local Government, 2017, and Smart Geospatial Practices and Applications in Local Government: An Altogether Different Language, 2020. David is also working on a new book with a scheduled release date in 2023: How to Build a GeoSMART City: A Step-by-Step Guide.
Let's Get Started!
The following webinars are designed to guide you on your journey to building a successful and innovative GIS program for your local government organization. As you step through each lesson, you'll discover the building blocks you need to move toward the creation of a GeoSmart City.
Webinar #1

Critical Steps to Success: GIS Strategic Planning and Management in Local Government
This webinar covers:
- Introduction GIS Strategic Planning in Local Government
- Challenges, Barriers, and Pitfalls
- A Formula for Success
- The Six Pillars of GIS Sustainability
- GIS Governance, Ecosystem, and Return on Investment (ROI)
- GeoSmart Organizations
- How to Sell GIS to Your Local Government
- New Worlds, New Issues, and Evolving Ideas: COVID-19, A Discussion
Webinar #2

How to Sell the Value of GIS to Your Local Government
This webinar covers:
- An Overview of GIS in Local Government
- The Value of GIS
- Operations
- Maintenance
- Asset Management
- Efficiencies
- Workflows
- Communication
- Innovation
- Tips and Tools for Selling GIS to Decision Makers
- Moving forward with Comprehensive GIS Solutions
Webinar #3

GIS Challenges, Barriers, and Pitfalls in Local Government
This webinar covers:
- Management Challenges
- Technology Perspective
- 5 Organizational Components
- A Pass/Fail Approach
- The Evolution and Maturity of GIS in Local Government
- Challenges and Solutions
- Barriers and Solutions
- Pitfalls and Solutions
- 100 Organizations Can't be Wrong
- The Role of the GIS Coordinator or Geographic Information Officer
- Your Top Priorities for GIS Success!
Webinar #4
Calling all GIS Managers: Securing Funds and Applying for GIS Grants
This webinar covers:
- An Introduction
- How to Fund Your GIS Program
- GIS Grant Opportunities
- Keys to Grant Writing
- GIS Grants: Three Case Studies
- Conclusions and Final Thoughts
Webinar #5
Why Should a Town, City, or County Invest in a GIS Strategic Plan?

This webinar includes:
- Introduction
- 10 Mission Critical Reasons to Invest
- Analysis: Identifying gaps, needs, and benchmarking
- Architecture: Building the optimum system architecture
- Vision: Ratifying enterprise, sustainable, and scalable solutions
- Governance: Selecting a resilient management model
- Practices: Embracing critical standards, procedures, and protocols
- Value: Quantifying the investment in GIS
- Funding: Securing buy-in and financial support
- Strategy: Delivering strategic plan outcomes
- Grants: Writing a winning application
- Future: Preparing for the next 10 years
- Conclusions
Webinar #6

A Formula for Success: The Six Pillars of GIS Sustainability
This webinar covers:
- Introduction
- A Brief History
- Six Pillars of GIS Sustainability
- Governance
- Data and Databases
- Workflow, Integration, and Interoperability
- GIS Software
- IT Infrastructure
- Training, Education, and Knowledge Transfer
- Paradigm Shift or Natural Evolution?
- Six Logical Stages of GIS Maturity
- Benchmarking
- High-Performance Organizations (HPO)
Webinar #7

GIS Governance Models in Local Government
Thursday, February 25 at 10 am PT / 1 pm ET
This webinar covers:
- What is GIS Governance
- New Management Challenges Introduced by GIS
- What does Government look like Without GIS?
- Misguided GIS Governance
- Four GIS Governance Models
- Centralized
- Decentralized
- Hybrid
- Regionalized
- New Trending GIS Governance Models
Webinar #8

The Value Proposition of Location Intelligence: The Key to GIS Implementation
This webinar covers:
- Introduction
- Our Greatest Weakness
- Local Government Scorecard Measures
- Four Types of Analysis
- Cost-Benefit Analysis (CBA)
- Return on Investment (ROI) Analysis
- Value Proposition (VP)
- Business Realization Planning
- Formal GIS Framework – Does it Matter?
- The Language of Value Proposition
- Alignment – The 70:30 Rule
- Key Performance Indicators (KPIs) – Measuring the Value of GIS
- Final Thoughts and Closing Comments
Webinar #9
The Art of Strategically Planning GIS Solutions
This webinar covers:
- Learning Objective #1: How to strategically plan and implement GIS initiatives:
- The art of planning, designing, building, and maintaining geospatial technology.
- How strategic planning is critical to the successful adoption of GIS in local government.
- How success is measured according to 40 value propositions of location intelligence and how these are presented to decision-makers, the community, and stakeholders.
- Learning Objective #2: Understanding the value of GIS and how to secure support:
- How today’s geospatial platform empowers, educates, streamlines, automates, monitors, innovates, encourages, promotes, preserves, and improves.
- How to articulate the benefits of today’s geo-spatial technology to secure buy-in.
- How value propositions will help you grow a successful GIS program.
Webinar #10
2050: The Future of Geospatial Practices and Applications in Local Government
An All-Together Different Language by 2050
This webinar covers:
- A Brief and Light-Hearted History of GIS Technology
- The Next 20 Years: 2020 to 2040
- Six Logical Steps of Maturation and Six Pillars of GIS Sustainability
- Local Government Functions and Operations
- Geospatial Technology Shifts (Paradigm Shift or Natural Evolution?)
- CULTURE: Sustainability and Resilience
- PERFORMANCE: What are High- Performance Organizations?
- VALUE: Business Realization Planning
- GEOSPATIAL TECHNOLOGY: A System of Systems and Smart Organizations
Webinar #11

Characteristics of a Perfect GIS Manager
This webinar covers:
- The History of GIS Management
- 12 Reasons Why GIS Management is Complicated
- Characteristics of a Perfect GIS Coordinator
- Planning for the Future
- Becoming an Effective Leader
- Using Modern Skills
- Utilizing Principles of the Center for Creative Leadership
- Tomorrow's High-Performance GIS Management Models
Webinar #12

Building an Enterprise, Sustainable, Scalable, and Enduring GIS
This webinar covers:
- Strategic Planning
- Buy-In
- Needs Assessment (Formula for Success)
- Conceptual System Design (Understanding the Esri Ecosystem)
- Plan of Action (Tactical, Technical, Logistical, and Political)
- Enterprise and Scalable Solutions
- Sustainable, Resilient, and Enduring Solutions
- Conclusions
Webinar #13

How To Build a GeoSmart City
A Step-by-Step Guide — A new book by David Holdstock
This webinar covers:
- A Historical Perspective of Location Intelligence
- Smarter Government
- Understanding GeoSmart Cities
- Planning
- Designing
- Building
- Spatial Analytics
- Results
- Transforming, Maintain, and Evolving
- The City of the Future: A Brave New World!
Get the Most Out of Your GIS
Schedule a Complimentary Consultation with David Holdstock
When you schedule, you'll get 30 minutes of David's time, one-on-one, to discuss your organization's needs and goals for GIS.
Don't wait — Get your GIS on track with a Strategic Road Map today.
Complete and submit the form below to schedule your consultation.
Schedule a Call with David Holdstock, GISP and CEO
About GIS Strategic Planning for Local Government
We have entered a new world of advanced and innovative spatial analytics. Now is the time to develop a GIS Strategic Implementation Plan for your organization.
Our future includes a very different relationship with geospatial technology. Our team understands that government organizations need a step-by-step road map that will systematically build an enterprise, sustainable, scalable, and enduring GIS solution. Geographic Technologies Group (GTG) is one of the world’s leading GIS strategic planning companies. Headquartered in North Carolina, with regional offices throughout North America, GTG has secured state, national, and international awards for geospatial planning and enterprise planned solutions. Founded in 1997, our company celebrates more than twenty-three years of growth and success. Built on its tradition of deploying the very best GIS solutions for government, GTG now has over 700 clients nationwide.
To learn more about GTG's offerings for local government strategic planning, visit our website, GISPlan.com.